Subia’s Organic Market
“Hidden gem for any local vegan, veg or veg-friendly health nut.”
“Vegenaise, Earth Balance butter, Fakin Bacon, Daiya cheese,Field Roast meatloaf.”
“Being a vegan in the Hoboken/JC area there aren't a ton of options like there are in the city.”
Subia’s Organic Market
Delivery: Yes
Take-out: Yes
Accepts Credit Cards: Yes
Bike Parking: Yes
Wheelchair Accessible: Yes
Good for Kids: Yes
Outdoor Seating: Yes
Waiter Service: Yes
Caters: Yes
PokéStop Nearby: Yes
Price range.
$$ Price range $11-30
8 reviews
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The food and juices here are great, but the customer service is TERRIBLE. Most of the time they are slow to take and execute your order because they are overly chatty with other customers (and just slow in general), but that has never bothered me too much because they usually have a friendly disposition. What does bother me, however, is the way the manager interacts with and treats her customers. I was there yesterday and wanted to get a juice and a quick bite to eat. Naturally it took a good 10 minutes to get my juice, as I've come to anticipate. I also ordered the lentil walnut burger, which I've had before. I asked the kid to please leave off the bun. I requested to just have the actual lentil burger – no bun, no chips. He looked confused, but said it should be fine. After a few minutes, he came back and asked me if I would at least like a side salad with it. I said "sure," thinking he was being nice and offering a side salad in lieu of the chips/bun since I would probably be charged the same price regardless. Well fast forward 15 minutes and he came out with a HUGE salad bowl the size of my head with the burger laying on top. I thanked him, thinking it was very nice of him to go out of his way to make such a big salad. I ate about half the salad and asked to have the rest put in a box. When I went to pay, the manager rung me up, and I was shocked at the price. I asked her why it was so much and she said I had gotten the juice, lentil walnut burger and salad. I explained to her that I was under the impression that the salad was supposed to be the replacement side for the burger. She proceeded to argue with me and asked the kid what happened. He said "Oh I thought you wanted a side salad. That's our side salad." I realized that he was obviously not the brightest crayon in the box because I clearly articulated that I wanted JUST THE BURGER and my juice. He is the one who suggested the salad. If it wasn't meant to replace the chips, he should have said so! Obviously it was a misunderstanding. But instead of taking the salad off the bill, the manager continued to argue with me! She finally succumbed and said she would offer me the salad at a discounted price…as if she was doing me some kind of a favor. It was not like this was a $3 salad, it was $10!! Honestly it is not even about the money for me, it is the PRINCIPLE. I told her that I come there every weekend for juice/lunch and I would probably not be back after this. She didn't seem bothered by that! Perhaps she believes that because they are the only vegan place in JC that they do not have to cater to customers as any other restaurant would. I sincerely hope that someone opens up some competition sometime soon. I would be MORE THAN HAPPY to give them my regular business. Until then I will be eating home or outside of JC on the weekends!
Found my juice place in JC! The price is unfortunately the same as midtown. 🙁
I ordered #5 green juice. Yum since they had the good sense of adding green apples. I find the items in this store generally more expensive but if you are dairy free, gluten free, and animal free.. This is as good as it gets in downtown JC.
I really love Subia's smoothies and salads although they are expensive. Both are fresh and made with great ingredients and definitely worth the splurge. Where Subia's falls flat is everything else I've tasted off their menu.
This small grocery/cafe is definitely a great resource to have locally, I just wish they made their food on site for the prices they charge.
I've tried a bunch of the apps including the buff tempeh sticks, zuchinni sticks and "chicken" nuggets along with their lentil/walnut burger and their "meatball" parmagiana sandwich. Everything was SUPER expensive and literally tasted like they microwaved some frozen vegan stuff from their boxes found on their shelves and sent it off. That's cool if I was in my own home, but paying $11+ for it seems a bit scandalous. It also just didn't taste that good. I probably would have made it better in the confines of my own home.
Overall, if you're a vegan, definitely a spot to pick up some of your goods and eat since I'm sure it's tough to find loads of variety in the area. If you're looking for a healthier diet, I'd stick to their smoothies and salads and head to another spot for grub.
Cute organic market with high quality superfoods and nutritional vendors. This shop can help you skimp out on visiting Whole Foods since they are equivalent to a healthy food paradise. It's an amazing addition to JC since most bodegas do not carry healthy foods and sell chips instead of toasted seaweed. This is a must visit to those who want to indulge in health or are looking to see what products are beneficial to them. They also sell juice and a variety of wraps, all that I am looking to try in the future. In the meantime they saved me a trip to the supermarket. JC needs more healthy markets like this that sets a good example on health.
I'm grateful for Subia's in JC. I'm not vegan/vegetarian, but my diet leans heavily in that direction (Flexitarian?!) so I stop by Subia's once in a while for ingredients and the occasional meal.
For vegetarian/vegan friendly meals and juices/smoothies, Subia's is the place to go downtown. I don't make it a point to eat here all the time because it is pricey, but what I've had on their menu for the most part has been okay. I agree with Stephanie Y. that some of the menu options like the chick'n nuggets are most likely frozen from a box, so it is kind of disappointing to be paying that much for something not made on site. I've had some of their specials before: a lentil meatloaf dish with served with gravy, a steamed vegetable and rice, and thought it was pretty good. I would say that their menu caters to "fast-food" alternative options and using faux meat over less processed meals, so friendly for people who are making their transition over to vegetarianism, but may not be seen as very nutritious to those who feel strongly about the whole foods/plant based diet (Forks over Knives style).
For how small their grocery is, they have a decent selection, including some bulk items such as beans and lentils. There is a selection of organic produce in the back. They also have a small selection of vitamins and other essential needs as well.
A good to know fact: Organic items are likely to spoil quicker, and I have had an incident at Subia's where I've purchased something that went bad before I noticed taking it home. The owner was super gracious when I talked to her on the phone, and I was able to pick up a replacement without any hassle. I really appreciated it!
Thank god I'm on the wagon these days, because the money I'm not spending out in bars has helped subsidize the exorbitant costs of breakfast and lunch at Subia's the past two weeks.
Prior to this, I would have laughed at anyone who dared suggest I eat a meal at a vegan restaurant, because, well, I don't do vegan. Hell, I don't even do vegetarian. I'm a full-blown, unapologetic, calorie-loving, red meat-eating foodie. But a recent epiphany about getting older and the need to survive long enough to see my 5-year-old daughter one day get married has triggered a few changes.
Working near Exchange Place, the pickins for any form of healthy food is very slim. And no, Muscle Maker Grill is an unacceptable option. Thankfully, I work with a few vegans and more than a few vegetarians, and all were unanimous in trying to win me over to Subia's to become my go-to place for healthy and delicious breakfast and lunch options in Jersey City. And considering I ate five meals there already this week and it's not even Friday, I suppose I have to admit their plan is working out nicely.
I have yet to eat an actual breakfast meal here, though the menu does sound tempting. Somehow I'll have to forget the fact that eggs aren't eggs, cheese isn't cheese, and sausage, bacon, and salami aren't actually meat. But if these strange understudy ingredients manage to cook up nicely, deliver good flavor, and at least come close to mimicking the texture of their non-faux counterparts, I suppose I could get into them.
For now, breakfast at Subia's has consisted of a freshly made organic juice yielding just the right amount of pulp, with an apple and banana on the side to go. When I'm in a bright red mood, I order up a juice concoction consisting of dandelion, ginger, beet, and carrot. On a green day, I go with a kale, spinach, beet, Swiss chard, apple and spirulina blend. I never knew juiced veggies could taste so good and so sweet. This one is a no brainer to maintain.
As for lunch, I'm still getting my toes wet. My first exploration was with the Mesa Verde Quesadilla: fresh guacamole, chopped kale and spinach smothered in melted mozzarella and cheddar cheese. It tasted pretty good, especially after giving it a good dose of El Yucateco green hot sauce. But I was definitely a little weirded out by the texture of the "I'm-not-really-cheese" cheese.
Today I had something that was more familiar to me — a Lentil Walnut burger. Topped with organic greens, tomatoes, avocado, onions, veganaise, sprouts and special sauce, all piled high on a toasted multi-grain bun, this was a definite winner. On a side note, I will admit that I am both embarrassed and ashamed to have my name associated with anything called "veganaise," but I'm just gonna have to own it for now.
The burger portion was huge, and also included organic blue corn tortilla chips with a side of freshly made salsa. I almost couldn't finish it. (But I did, because I knew I'd be hungry later if I didn't. Unlike red meat, my body seems to metabolize this kind of food rather quickly.)
My colleague ordered the Zen Garden Tempeh Steak Sandwich. From the menu: A whole grain hero packed with thinly sliced organic tempeh steak, marinated and griddled with seasoned organic brown rice flour, which is then layered over marinated chopped kale, and topped with a salad of mixed fermented vegetables. He said it tasted like a veggie burger.
The first lunch was ordered through GrubHub and took less than an hour to arrive at my door. Today's lunch was a dine-in affair. As other reviewers have said, don't come here and be in a rush. This place is laid back. Like California duuuuude-style laid back. It was a solid 90 minutes to get in and out.
As other reviewers have also said, this place is hella expensive. My morning juice, banana, and apple cost $12.00. That adds up pretty quickly if you go in daily. Lunch will set you back over $20 per person, unless you skip the juice or smoothie and just opt for some free water. (Served at the table.) But everything is indeed fresh and organic, and I know that doesn't come cheap. (Especially given how much money I see my friends spending when they shop for the same type of produce at those local Whole Paycheck supermarkets.)
It's all worth it, though. At least so far. We'll see in the coming weeks if I can really sustain all this hippy-dippy stuff. If I do, maybe I'll change my name to Christofurky.
My best friend took me and her daughter here today during lunch. She recommended the Marinated BBQ Riblettes so we got two sandwiches and one wrap. It comes with yellow or blue tortilla chips with salsa. I am not a vegan but the sandwich was very delicious.
I was too full on the sandwich and couldn't get a slice of my favorite cake Lemon Poppy Seed cake.
I want to love this place, I really do. I reminds me of a place called The NAAM in Vancouver, which I would marry should it become legal and socially acceptable.
The food at Subia's is always promising, but I don't know… it just doesn't quite get there consistently enough for me to give it the full five star treatment.
That doesn't mean I'm not a regular or that I won't be back, just that there's some intangible that is missing for me.
I generally get the spicy "chicken" sandwich with some sort of bottled iced tea or lemonade chia concoction from their tickle trunk of a beverage fridge. Apparently the carrot cake is to die for (and made by a legit grandma), though I've never had it.
Definitely give this place a try as they're on the right track and have the widest selection of gluten-free and/or vegan food in the tri-state. Maybe you can help me figure out what to order next time…