Joe Coffee

“One wall housed pretty much every important type of coffee equipment, from grinder, to kettle to brewer.”

“I've been told you can set up an appointment to bring your espresso maker into the Pro Shop and they will teach you how to make a proper cup.”

“It is the pro shop, so in addition to making a divine cup of coffee they also sell cool equipment for all of you coffee heads out there.”

Joe Coffee

Take-out: Yes
Accepts Credit Cards: Yes
Bike Parking: Yes
Wheelchair Accessible: Yes

Price range.

$$ Price range Moderate

8 reviews

  1. For all the coffee lovers out there, be prepared to be schooled because all the coffee you tasted in the city becomes crap after tasting getting a cup here. The usual bitter taste you have after drinking coffee is definitely no more when drinking joe's. This is the best coffee I've ever tasted and made all the other coffee I've grown to love taste like water. It not only has a smooth and silky texture in your mouth but the flavors is unforgettable. You may be thinking, smooth and silky texture for coffee? Yes! You can and you will taste and feel the texture in your entire mouth and throat when you drink this heavenly joy. If only i lived closer, i would definitely buy this everyday but thankfully and yet unfortunately I don't. You haven't lived if you haven't tried Joe's cappuccino, coffee anything here!

  2. Yup, just found the big coffee spaceship, complete with hyperspace controls, and a temperature guage that looks like a fluke ohm meter!  We're talking serious science behind the cup here people, from timing & pressures to grinds all adjusted for the specific bean.  

    The end result is the perfect cuppa everytime.  These guys are sooo consistent, and at HQ you can see why.  It's a whole laboratory for coffee here, where barristas cut their chops on the best equipment pulling the finest first rate shots you can get in gotham.  

    Good stuff!

  3. Went here today after visiting to Container Store and glad I stopped in.  My Americano is just what I have come to expect from Joes – delicious and well balanced as usual.

    And the barista who served was as charming as all the others that have served me at all the other Joes locations.

    I mean is the ambiance the exact same as the other Joes outposts? No.  Do I care as long as you serve me up a delicious Americano and look as cute as the barista did who did it today? You better believe I do not!

  4. Attention coffee lovers!!

    Think coffee, drink and smell the coco beans.  Learn how to brew coffee and espresso with classes and espresso makers plus accessories for sale.  Coffee is, of course, for sale.  Albeit, I am NOT a coffee nor espresso chick but the atmosphere does entice an interest with all their retro machines all things coffee related.  It reminds me of Kato in 2011's "The Green Hornet" who built a customized espresso machine for his master.  The final touch of the coffee brewing was finished with a very subtle signature, a leaf shape made by the impression of milk.

    Joe's Coffee is not for the faint hearted as it is for the serious coffee and espresso lovers.  For tea lovers, stay away as this is not your place to be.

  5. I love this place. It is the pro shop, so in addition to making a divine cup of coffee they also sell cool equipment for all of you coffee heads out there. They sell pour over systems, home machines, and beans of course.

    People that work there are also very cool and love what they do. As other people mentioned their is not much seating here, it is more of a grab & go type place, but they do have a few benches outside.

    Oh yeah, and if you get there early enough you can get what is possibly one of the best chocolate croissants I've had in my life.

  6. Why did I find this great little coffee bar only after I moved 4 hours away?

    I pondered the above question while my friend ordered a latte and I ordered a shot of Joe's house Waverly espresso. We finished our first drinks and liked them so much we went for a second round of drinks from a different barista who made us a couple of Neat Guji Oromia Ethopian Heirloom espresso drinks. My friend and I looked at each other and wondered why this second coffee reminded us of the exact same thing, rendang curry spice with a coconut finish (huh?!).

    Even at the best coffee shops I've been to, it's very difficult to find a place with multiple talented baristas who take the time to dial into the grind to hit the sweet spot for two different espressos in succession. Joe Pro Shop did just that, and of all the Joe's shops I've frequented around the city, this Joe's shop made me the best drinks. This particular coffee bar was Joe HQ ground zero, so coffee education and equipment is available on premises and it's geared for the specialty coffee business folks or the pleasure of good coffee on the go. It's not the type of cafe to hunker down to kill time for those that want that (although there are a few seats in a small space available if you're lucky).

    Worth a special trip, I'm sure to back for the good stuff when I'm in back in town.

  7. Pssss…. Shhhhh…. There's a secret Art of Joe, called "Joe Pro Shop & Headquarters" mid block on 21st between 6th and 7th Avenue.  It's pretty much undiscovered, as evidenced by the minimal lines for fabulous java.

    If you are familiar with any of the Art of Joe's in the city (Waverly, Union Sq, West Chelsea, GCT), then you know how delicious Joe is.  I put Joe in my bucket of amazing 3rd wave coffee bars in the city, including Grumpy, Stumptown, Blue Bottle.  

    The beauty of Joe Pro Shop is the LACK of line.  Beautiful espresso, single pour coffee without the hectic pace of most of the other Art of Joe locations (GCT – M-F is a ZOO!).  If you are a brew your own aficionado, they sell a ton of gadgets, gizmos, props, toys, and ingredients to the delight of any coffee connoisseur.  The corporate HQ is also in this locale, so you feel like you are more in a coffee lab. There isn't a lot of seating, but if you are wanting to enjoy your java in peace, the place is completely chill.

    Only downside are the hours.  They close early (check the website) and only open at 8am during the week, and maybe 9am (Sunday and Sat ? – unsure).  If you are waking up with the birds and jonesing for Joe, go to either 23rd and 9th Avenue, or Cafe Grumpy (my favorite) on 20th between 7th and 8th Avenue.

  8. Welcome to Joe Pros (and Cons) coffee shop.

    Pro: Really, really good coffee.
    Con: Really, really expensive coffee ($3.50 regular iced, they offer an $8 hot coffee)

    Pro: Convenient location!
    Con: Inconvenient hours! (Don't open until 8 on weekdays, take an hour lunch break at noon)

    And I'm out. What more do you need? They're good but you can't go there too often (too expensive) or too early (they're closed). Coffee shops – open earlier!

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West 21st Street 131
New York 10011 NY US
Get directions
Monday, 8:00 am - 6:00 pm
Tuesday, 8:00 am - 6:00 pm
Wednesday, 8:00 am - 6:00 pm
Thursday, 8:00 am - 6:00 pm
Friday, 8:00 am - 6:00 pm
Saturday, 9:00 am - 4:00 pm
Sunday, 9:00 am - 4:00 pm