Lure Fishbar

“Highly recommend for business meeting, dinner amongst a group of friends and an entry point out into SoHo.”

“The interior exquisitely mimics the inside of a yacht an put your mind into vacation mode.”

“The blueberry crumble by itself is a bit too sweet but pair it with the scoop of ice cream on top and damn that is a good dessert.”

Lure Fishbar

Takes Reservations: Yes
Take-out: Yes
Accepts Credit Cards: Yes
Wheelchair Accessible: Yes
Good for Groups: Yes
Waiter Service: Yes

Price range.

$$$ Price range $31-60

8 reviews

  1. This place is good for people who are trying raw fish or sushi for the first time. However if you always eat sushi or raw fish, you won't be so impressed. The atmosphere of this restaurant is pretty cool since it is like you're inside a yacht. The lychee soda tasted alright even though they used canned lychee. For the appetizer, the oysters and shrimps tasted pretty good and fresh. The sushi combo tasted alright. The lobster fra diavolo (squid ink tagliatelle with shrimp, calamari and spicy tomato) tasted delicious even though it was a bit too spicy for me. As for the desserts, they both tasted mediocre.

  2. 3.5* I rounded down because it's overpriced for the quality.

    My very first lobster roll. I knew it would be pricey but I wanted the best. For a little over $30, you will get a tiny classic lobster roll that is very disappointing. $30 for lobster, cold bread, and a bit of sauce?!?! Does it look like students with loans that decided to invest in this meal were happy campers?

    We also ordered a sushi roll, and shrimp spring roll. I loved the shrimp spring rolls. They were crispy and the stuffing was perfect. As for the sushi roll, I didn't expect much but it was still good! I appreciated the minimal amount of rice on these rolls. Our meal was served with fresh chips and we were both not junk food fans so we didn't touch the chips.

    To end our meal, we had the the mocha ice cream sandwich and smores ice cream sandwich. We both liked the mocha more. This could be due to the fact that we love coffee.

  3. Came here with a girlfriend for lunch and it was packed! We started off with some rose and oysters! Both did not disappoint! Crispy sushi rice delicious! salmon entree was very good as well. All their sushi and sashimi was fresh!
    The crowd is cool and the ambiance is chic. Great place to day drink because everyone around you is definitely having a glass.
    Love that it's located in Soho. We got to shop a little after and even check out some sample sales. Rose and shopping perfect combo! I will be coming back here the next time I am in town!

  4. I came here for restaurant week lunch with a friend today. I ordered the salmon tartare appetizer, sushi main course, and chocolate mousse dessert. She ordered the shrimp tempura appetizer, roast chicken main course, and the cake dessert.

    The salmon tartare was decent. But we both enjoyed the shrimp tempura much more. There was a nice serving of shrimps and the flavors were good. Next our main courses arrived. My sushi platter left a lot to be desired. The nigiri were some of the smallest pieces of fish that I have ever seen. The yellowtail tuna and scallion roll was ok–nothing to write home about. I literally ate my entire plate in about 5 minutes and that's with me pacing myself.

    My friend's roasted chicken dish was delicious. It was with two large pieces of chicken that were very well seasoned and cooked to perfection. The chicken was tender and moist.

    For dessert, we both LOVED the caramel chocolate mousse that was topped with pecans and sea salt. Her dessert was good too but it was overshadowed by the chocolate mousse.

    If I could do this meal all over again, I would order the shrimp tempura, roasted chicken (sounds so boring but it was very good), and chocolate mousse.

  5. Went for RW menu (again) and got the raw bar tasting (good but overcooked shrimp). I had the lobster fra diavolo but since it said spicy tomato sauce, I asked the waitress to check with the kitchen if they can make a sauce that's not spicy. She did and said it's doable so i ordered it. It still came spicy but she offered to remake it without sauce. I decided to go with it and omg it was good. Even my friend, who ordered the same dish but without alterations, said mine was better. Shrimp was still uncooked but 2 pieces of sizable lobster (one was the claw) and the pasta itself was great. I had the chocolate mousse and my friend ordered the gelato, which has raspberry, lychee/passion fruist, and pina colada. All were good.
    Great service. Loud place. I have always enjoyed my time here.

  6. I usually don't do fine dining. Well, because it is always disappointing. Lure is the exception to the rule. It blew me out of the water. No pun intended.

    Yes, the food is quite pricey but this is quality seafood you are getting here. My guy friend and I ordered calamari and agreed on the deluxe seafood platters which included a seafood salad, tuna, 3 types of oysters, shrimp and we ordered calamari as an appetizer. Well, worth the $65 price tag. This is by far the freshest seafood I had in NYC. Whata memorable dinner.

  7. I came here with family the other night and we could not have asked for a more delightful meal. To start, the decor is so cute and great for large parties as well as intimate date nights, I'd even come just to sit at the bar! So cute.

    We sat and the drinks were fantastic, and the giant ball ice cubes are fed my favorite! The chile'n mexico cocktail was VERY spicy but completely amazing, and I also loved the whiskey cocktail I ordered – I can't remember the name but it came with blackberry and was phenomenal.

    I personally don't really eat fish and even I had an amazing meal – so if you DO you'll have an even better evening. I started with the kale Caesar salad for my app and the filet mignon for dinner, both were fresh and delicious, the filet was cooked to a PERFECT medium rare and the soy miso butter it came with was absolutely divine. Other star dishes at the table were the Crispy Asian Snapper for two – gorgeous presentation and WOW the flavor! Even I enjoyed it and I don't eat snapper. The sea urchin bucatini was a great heavier option, and miso glazed salmon.

    For apps my dining guests loved the tuna tataki, hamachi poke, all sushi, and the oysters. Really it seems you can't go wrong with anything (except the lobster croutons – heard lots of negative things so we didn't get those!)

    We didn't have room for dessert but they looked great! It's a pricey place so definitely come for a special occasion (unless you're rollin' in it, in which case I'd come often). Can't wait to try it again!

  8. Fantastic seafood spot in Soho. Love the ambience here almost as much as the food. Great people watching. Nice selection of raw bar items to start. Loved the deviled eggs and the crispy rice rolls. Don't forget dessert!

Rate and write a review

Mercer Street 142
New York 10012 NY US
Get directions
Monday, 11:30 am - 11:00 pm
Tuesday, 11:30 am - 11:00 pm
Wednesday, 11:30 am - 11:00 pm
Thursday, 11:30 am - 11:00 pm
Friday, 11:30 am - 12:00 am
Saturday, 11:00 am - 12:00 am
Sunday, 11:00 am - 10:00 pm