Oishinbo

“Their red bean and cream Obanyakis were the best Japanese traditional sweets I had in Mitsuwa!”

“The azuki bean filling for the Taiyaki is not too sweet, which is a pleasant surprise.”

“They have the fish-shaped Tai-Yaki, which is pretty similar to the boong-uh bbang that I'm used to from Korean markets.”

Oishinbo

Take-out: Yes
Bike Parking: Yes
Good for Kids: Yes
Good for Groups: Yes
PokéStop Nearby: Yes

Price range.

$ Price range Under $10

8 reviews

  1. I tried the taiyaki (red bean) and the cream yaki (custard) and I wasn't really impressed. The red bean filling was too sweet and kind of artificial tasting. The custard was much better in terms of taste and sweetness but still a bit thick and goopy for my liking. However, the cake exterior was definitely the star of the show. It's crispy on the outside and softer on the inside and balances out the sweet filling. I do like that it's prepared fresh in front of you and kept warm and toasty though. The shapes are also cute. I would recommend the cream yaki if you're interested in trying these unique treats!

  2. Tai-Yaki, oh yes! This freshly made dessert really rocked here! The red beans in the middle were still warm when I bite, how nice! It took around 20 minutes to make so I took that time to walk around the supermarket. If you buy seven pieces, they would give you another piece for free.

  3. I've been eating their taiyaki (red bean) and creamyaki  (vanilla cream) since I was a kid. It was always  one of my favorite desserts at Mitsuwa (formerly Yoahan).

    In my opinion, these need to be eaten fresh from the stand. Once they've cooled, it's impossible to get them back to their original consistency through a microwave or even a toaster oven. They're individually made in specially-made molds that creates a slightly crisp exterior and a lovely steamed interior. It's like each filling is wrapped in a wonderfully warm pancake-like cacoon. As a kid, I preferred the taiyaki, but as an adult, I much prefer the creamyaki. I can't explain the flip flop. Maybe my palette has changed through the years.

    I also sometimes find these desserts overly heavy. On those occasions, I just order ice cream. While I enjoy the black sesame soft serve sold across the way, I certainly enjoy this booths green tea hard ice cream. (They also serve red bean hard ice cream and vanilla and chocolate soft serve.) Just be careful that the ice cream is pressed into the cone. I've accidentally pushed the whole scoop off the cone and onto the floor since they seem to do a terrible job of pressing the ice cream securely into its vessel.

    Like the other booths in the food court, they only accept cash so be sure to visit the Chase ATM near customer service. Also, the waited can sometimes be horrendous. On those days, order these while you're waiting for your meal so these can be ready once you've finished. If you're just buying 1 or 2 pieces, I usually find that there is little to no wait. The line is usually for people buying the larger bundles of 6 or more pieces.

  4. Disclaimer: this is only for the green tea ice cream because that's all I've ever ordered from here.  But really, why would you need to get anything else???  The green tea ice cream is SO GOOD!!
    I've literally driven 20 minutes to Mitsuwa just because I was thinking about the green tea ice cream.  It's perfect.  It's $2 for a cone (a steal!) and THEY ACTUALLY FILL THE CONE WITH ICE CREAM.  I don't think you understand.  Let me explain.  They scoop your ice cream spoonful by spoonful so your regular sized cone (which anywhere else means you get just one scoop, plopped on top of the cone), is actually like 3-4 scoops, with the ice cream being patted down *into* the cone.  The cold, refreshing, perfect flavor of the fresh green tea – not too sweet, and just creamy enough – is therefore in every single bite of your cone, down to the very last nibble.  And yes, I actually prefer the hard ice cream to the soft serve, because it doesn't melt on the cone; instead it melts in my mouth, where I savor every last drop  (and yes, dirty people, that's what she said).

    Also, last time I came here, they had a sign that said they were closed and no longer taking orders (because it was 8:20ish on a Sunday night) and I think I looked like I was about to cry and the girl behind the counter told me I could still order a cone.  Now that's what I call a 5 star ice cream experience.

  5. Taiyaki are nostalgic eats for me. I grew up in Okinawa, and these were one of the treats my parents used to buy for me whenever we stopped by Jusco, Awase Fish Market, or when shopping in Naha. Thus, there was no way I was leaving Edgewater without buying a box for the drive home. From what I saw, Oishinboi sells azuki bean-filled Taiyaki and cream filled Imagawayaki. You could buy them individually or buy the 5+1 box. To my dismay, I did not find any cream filled Taiyaki, which was what I was looking for. Maybe they sold out when I stopped by–I'm not sure. However, these will suffice…for now.

    The azuki bean filling for the Taiyaki is not too sweet, which is a pleasant surprise. If you're familiar with dorayaki, this is similar except that a fish-shaped waffle replaces the pancake. They are soft when fresh, but do note that if you wait to eat them, the batter has a tendency to get a little chewy. As for the cream filled Imagawayaki ("Cream-yaki"), the custard is perfect. From the sweetness to the thickness, this is exactly what I am looking for. Like the Taiyaki, these are soft, but do get chewy after a while. I'd definitely come back for both. They make great snacks or filling desserts!

  6. Taiyaki (Red Bean filled) and Cream-yaki

    They were good, but average. I personally think they could have used a bit more filling to balance out the pancake/waffle part. It was borderline bland, because I could taste more of the bread.

    Also, it would be appreciated if the girl at the cashier could work a bit more efficiently and speed things up. Bagging the desserts or spooning ice cream should not take 10 minutes to do per task, especially when there are a lot of people waiting in line.

  7. Had to try their creamy custard yaki along with their red bean paste pancake. Normally as many have stated, if it comes straight out of the oven fresh, it's delicious. Today however because of the volume of people do to their summer festival, they ran out of ice cream and they over cooked the yakis.
    The nice thing about them is they're not to sweet. The custard tasted a little floury. That's not a great thing. The red bean fared far better though.
    Again, because of the sheer mass of people, I'm willing to give them the benefit of the doubt and will go back to try them again.

  8. Always have to stop here when we come to Mitsuwa. I like how the red bean dishes aren't too sweet but they are sweet enough. They are very filling and 1 is plenty per person. They also make them filled with a custard cream which is a bit sweeter… kinda reminds me of the filling in a Boston cream pie. Yummy!

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River Road 595
Edgewater 07020 NJ US
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Monday, 10:00 am - 9:00 pm
Tuesday, 10:00 am - 9:00 pm
Wednesday, 10:00 am - 9:00 pm
Thursday, 10:00 am - 9:00 pm
Friday, 10:00 am - 9:00 pm
Saturday, 10:00 am - 9:00 pm
Sunday, 10:00 am - 9:00 pm