Rockwell’s
“For a restaurant located in the happiness-and-money black hole that is the financial district, it qualifies as a goddamn miracle.”
“Don't go here if you're expecting a real NY bagel or quality, gourmet food, but for what it is it's a real solid place.”
Rockwell’s
Delivery: Yes
Take-out: Yes
Accepts Credit Cards: Yes
Bike Parking: Yes
Good for Kids: Yes
Caters: Yes
Price range.
$ Price range Under $10
7 reviews
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Very low prices, very large portions, but quality and flavor just aren't there. While the service and delivery are fast and friendly, the food is just greasy salty bodega diner style. Albeit, not in a particularly good way.
Standard deli, with standard FiDi prices. When I worked in the area, I came here as a last resort, as it was convenient to the office, and one of the earliest places open.
At 7 AM, breakfast is pretty much all you're going to get at most places.
Once I really wanted a lunch sandwich early, so I asked if that was possible. The guy behind the counter gave me a look, but indulged me: I left with a sandwich decked out with roast pork, sliced ham, Swiss cheese, mustard, and pickles. It wasn't life-changing, but I didn't have to eat until a little after noon.
For $6.45 in the city, I had my hopes up as I was thinking that I was getting a pretty good deal for their burger special (burger, fries and a beverage) during my lunch break. What can go wrong right? I'm spending a lot less than what I could easily be spending somewhere else for a lunch burger. Unfortunately, I found out quickly that I was paying for exactly what I was getting.
Right off the bat, the burger was bland and not attractive at all. The patty was pretty flat on 2 plain old sesame buns. I had American cheese and pickles added to the burger, but it didn't really help the flavorless patty much. As for the fries, thumbs up for that at least. I'm not sure if they're fresh cut, but the slices were pretty thick and they weren't half bad. However, in the end, I was paying for the burger and not the fries so if the burger wasn't good then the meal was a failure. Beware of the burger special!
My morning coffee spot – large coffee, albeit mediocre, for $1.35. That's a value for anywhere in NYC, actually undercutting the price at many corner carts in the area.
Breakfast sandwiches are fresh, satisfying and efficiently prepared to order, regardless of the crowd.
Food prep staff is friendly and efficient. Register / coffee ladies are the same faces every day but can be hot & cold, depending on the day.
Sandwiches are nothing to write home about but value and efficiency is good.
Kudos to Rockwell's for quickly bouncing back after Hurricane Sandy, when the rest of Water Street was a ghost town.
Another great place in the Financial District to grab breakfast, lunch, snacks, and dinner. Some days I get to work at 7AM and my breakfast is already ready! You must try their eggs/cheese/potato sandwich. My usual for lunch is chicken cutlet sandwich either with rice or on a roll. They have a seating area upstairs which is flooded with tourists especially during the hours of breakfast and lunch. Overall it's a great spot with excellent services. The guys behind the counter are super friendly.
**Delivery Review**
The other day, I was craving a sandwich for lunch. After browsing around Seamless, I saw Rockwell's and thought why not? So I placed an order for a turkey sandwich on wheat. I chose a 12:00 delivery. At 12:15 I noticed my food had still not arrived and since they are located so close to my office, I found this be a bit strange. I quickly called them and the man who answered said my food had been brought back since the delivery guy said he called me "5 times" and left "3 messages" but no one answered. My office has a messenger center that will call us to get our food (food deliveries are not allowed to be sent upstairs on their own) if the delivery guy cannot get through. Did I have any missed calls? Nope. Any messages? Definitely not. I told the man on the phone this and his response was, "Someone's lying. Goodbye". Then he hung up.
So I waited a few more minutes and my food did arrive. The delivery guy magically got through to me this time to tell me it was downstairs. I went to the messenger center, reached for my bag, and he shoved it at me. Oh, okay. The sandwich was good but extremely messy due to the terrible bread they use. They also put on WAY too much mustard. Overall, for nearly $10, it's not worth it. The whole staff seems to be snotty and the food isn't that great.
Rockwell's is the first FiDi deli I've been to after being trapped at the mouth of Holland Tunnel–Soho, if you please–for years. (My company moved.)
And, I must say, this place is a dump. Everything's dirty, broken, leaning and by a trash can–they have multiple ones close to the cooking areas. You walk in and you want to immediately walk out. Shame on the owners or management for the condition of this store.
But the service is quick and actually quite nice. And the pushover in me didn't want to say this place is too dirty for me to buy anything from, so I tried it and my egg, turkey bacon and cheese sandwich wasn't half bad. I thoroughly checked it for anything suspicious–a testament to how much I trust Rockwell's–and found nothing wrong with it. It didn't make me sick.
Or so it seems. I doubt I'll return though.