ROYCE’ Chocolate – Madison

“Left with their 2 most popular chocolates (green tea and champagne) and can't wait to give as host gifts.”

“He proceeded to offer me and my friend a sample of chocolate covered potato chip, then a Nama chocoate, and another Nama chocolate.”

“These delicious Japanese chocolate morsels (all made from fresh cream) are made from Hokkaido, Japan.”

ROYCE’ Chocolate – Madison

Take-out: Yes
Accepts Credit Cards: Yes
Bike Parking: Yes
Wheelchair Accessible: Yes

Price range.

$$$ Price range Pricey

8 reviews

  1. One of the best chocolatiers out there, period! They are expensive, but no one would complain about that once they taste these chocolates. They are high-quality chocolates from Japan, which are not too sweet (which I truly appreciate) and literally melt in your mouth! I tried a lot of different types of their chocolate on my very first visit and they were all amazing. The only one I did not care for were the chocolate potato chips. Service was impeccable… they offered us generous amounts of samples and answered all our questions. These goodies make excellent gifts, as they come pre-packaged and you can also ask for additional gift wrapping. This place is a must-stop for me every time I visit New York now.

  2. Creamy, delicate chocolates from Japan! The service here is wonderful – be sure to ask for samples if you are unsure about which type of chocolates to buy. My personal favourite is the Royce Chocolate Maccha, which they have been offering in a free box of 9 chocolates if you check-in on Yelp in the store! The staff are also very considerate – we told them that after purchasing the chocolates, we would not be home for a few hours, so they wrapped our chocolates in an ice pack and bubble wrap to ensure they don't melt. I will definitely be returning for more chocolates.

  3. Look really hard.
    It's a tiny tiny store, like an alley kisok.

    Went in and was greeted but just felt not welcomed.
    There was no one there and I asked about how to store the nama chocolates and just got recommended to order online since I didn't have fridge.  I know it's NY, but geez…  felt so uncomfortable that I forgot to even look around and just stormed out.

    Now I'm here upset that I didn't get to look around after my long anticipation of royce chcolate… well, I did order the nama chocolate and I can't wait to try it out but I'm assuming the store has more items…

    Yesterday I received my order and it came with dry ice.  Upon opening I was anxious to dig in but it came with a note to defrost a minimum of 12 hours before consumption.  So I waited… and I finally got to taste the hyped chocolate today.  The consistency is what I had expected, creamy soft chocolate like soft caramel but nothing special. Just good overpriced chocolate.  Also, I didn't taste any hints of the champagne.  At least my curiosity has been fulfilled.

  4. I shamelessly confess that I am a sugar freak. I quite often have decided what I want for dessert before I even think about, you know, my actual meal. In fact, my rampage of cookies, cake, candy, fudge, brownies, etc. got to be such a problem that I ballooned up 15+ lbs and my doctor sat me down and told me quite sternly to get my act together. So now I settle for fruit and mini-sized versions of candy. And I tell myself that, instead of a family sized bag of M&Ms, I'll get the good, high-quality stuff.

    Which includes a beautifully wrapped box of Royce "bitter" chocolates that my cousin gifted me from this chocolate shop. The Japanese are at the front line of taking a very simple idea and perfecting the hell out of it. The box of chocolates came in a "cooling bag" and a small plastic spoon to better dig out each individual piece.

    Each piece comes coated with cocoa powder, and the texture is almost buttery in its creaminess. Not quite like your average Hershey's bar, but not exactly fudge either.  

    … I put the box in my fridge with the full intent of stretching it out for at least a month, and, nope, they lasted 4 days.

  5. Our supervisor shared her Nama Chocolate Au Lait with us today and a bunch of my coworkers hovered around me, waiting to see my reaction to my first bite into it. I thought they were being weird but let me tell you, my first bite was simply magical. It was like all the worries in the world had disappeared and all you could think of was this incredible moment with this piece of chocolate. I savored each and every bite and was greatly disappointed when I had finished it all. It had such a rich chocolate taste that wasn't too sweet but just perfect. The cocoa powder on top gave it a nice flavor as well. After eating it, my day instantly got even better! I couldn't stop thinking about it for the rest of the day.

    It was that good, that after work, my coworker and I decided to stop by the shop and buy it for ourselves. The employees were very friendly and they packaged it with dry ice, since the chocolate must be stored at a certain temperature to preserve it's taste. They let us try the green tea nama chocolate but we didn't like it. There was nothing special about it really. The lady told us to stop by again so we could try the other flavors (since they weren't in stock). It's a must try, must buy!

  6. Their chocolates are melt in your mouth! Super creamy but not overly rich and indulgent pieces make it easy to keep on eating piece after piece.
    They always give out samples when you go. I love the matcha & the champagne one best but I've tried most of them and they're pretty good.
    They're not cheap but definitely a nice affordable gift or a treat for yourself. They wrap it really nicely and they also give you ice packs + insulator if you let them know you're going to be taking them far. I took them to LA and they were still A-OK almost 15 hours later (took a while to get to a fridge).

  7. Last year a dear friend gave me an assortment of Royce chocolate potato chips and they were a huge hit.

    This year, I wanted to get some of my friends and co-workers a sweet treat for the Holidays and I immediately thought of Royce. I popped in on a Wednesday morning to stock up.

    The counter person was very pleasant but didn't seem knowledge of the Royce product line. Luckily, I came in knowing what I wanted to buy.

    A hundred + dollars later, I had treats for my friends, co workers and myself!!

    I recommend, the chocolate covered potato chips – especially the white chocolate ones and the chocolate covered marshmallows.

  8. Came by a little after opening this past Sunday and was nicely greeted by a gentleman in a suit.

    Never heard of this place until the gf brought up the need to bring back something for the coworkers for our trip and did some yelp searches.

    The chocolate here is BOMB.COM. All the chocolates are rich and creamy. You dont even need to bite on it like you do with a candy bar.

    Even though a box is expensive … it's imported from Japan so you know you're getting good stuff. Also, be sure to check in on Yelp or FB and get a free mini box of Matcha chocolates.

    If you mention that you will be bringing it on a flight, they will kindly provide complimentary ice packs and a insulated bag for the chocolates as well.

    Overall had to be 5 stars: great service, great chocolate, free item for checking in!

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Madison Avenue 509
New York 10022 NY US
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Monday, 10:00 am - 7:00 pm
Tuesday, 10:00 am - 7:00 pm
Wednesday, 10:00 am - 7:00 pm
Thursday, 10:00 am - 7:00 pm
Friday, 10:00 am - 7:00 pm
Saturday, 11:00 am - 7:00 pm
Sunday, 11:00 am - 7:00 pm